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February 13, 2013

Sonu Nigam attends press conference in New York

July 28, 2009: Sonu Nigam, Bollywood’s leading singing talent, has joined forces with Cinsay, one of the world’s fastest growing media and software companies, in a unique collaboration to bring the star closer to the millions of fans and consumers in the US. The collaboration’s formal announcement was made at a well-attended press conference in New York City on July 28, 2009. In attendance were Sonu Nigam, Cinsay executive director Morgan Lang and Nick Rajsakha, CEO of Music Is Nivana. The star singer patiently interacted with over 60 South Asian journalists for almost five hours, giving media interviews at the plush Pranna restaurant in mid-town Manhattan. The evening culminated with a press conference and reception. The New York media event with Sonu Nigam was created and managed by Anhad, Music Is Nirvana’s exclusive media and marketing agency for North America. Photo courtesy: Gunjesh Desai